Messaging & Maslow’s Hierarchy of Needs: 5 Filters for Fulfilling What Matters Most
maslow's hierachy of needs messaging Mar 31, 2021What do voters care about most? How can you tap into voters' concerns? Today on the show, Dustin & Sean use Maslow’s Hierarchy of Needs as 5 Filters for creating relevant and compelling campaign messaging and discuss how you can use it to fulfill what matters most to voters.
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SHOW NOTES:
- Candidates can forget voters’ concerns during messaging.
- People share values.
- Basic needs for candidates ballot access
- Basic needs for campaign example homelessness as an issue
- Being able to hit on multiple levels of needs is how you will win your campaign.
- Self actualization is an important need that is forgotten.
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