5 Forces of Visual Persuasion - A Picture is Worth a Thousand Words
Apr 14, 2021Why are good pictures one thing most campaigns are lacking? How can your words paint a picture for your target audience? Why is it we are often misled by visuals?
Today, Dustin & Sean discuss how pictures, video, and vivid language tell the story of your campaign in a way that is memorable, connects with your target voters, and moves them to action.
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SHOW NOTES:
- Visual language has great power, for example when someone tells you to think of a pink elephant.
- President Donald Trump was a great example of a leader that could paint a picture with his words., such as “big beautiful wall.”
- Paul Harvey is a powerful user of language to create pictures.
- When you are telling a story, put people right in the center of what is happening.
- Create the context of what it was like before.
- Do not have too many details.
- Context sets the tone for everything people see and hear. Examples, suitcases of ballots, kids in cages.
- People make meaning from imagery such as pictures of candidates with their families.
- Design of visuals is important.
- Put your message in an easy accessible way quickly for people to read.
- Symbolism and story telling are extremely persuasive.
- The rule of thirds
- Color is key.
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